A lesson in re-purposing content from Taylor Swift

If you're ever struggling for something to say with your marketing, look back at the content you already have.

Last week, Taylor Swift broke Spotify by re-releasing her album "Red" which she initially sold, toured, and charted with in 2012.

10 years later, she has re-entered the UK top 40 with at least 3 singles (the charts are still going as I write this) that were re-recorded and re-released as "Taylor's version".

She's also made it to no.1 on the UK album chart, with songs her fans have been listening to for an entire decade.

Re-purposing content is not only common practice but is happening all around you.

Have a read of a blog you wrote a little while ago, an article, or a video, chances are, what you had to say then is relevant again.

Don't be afraid of repeating yourself.

You may be able to repackage an article into an Instagram reel, a series of slides for a social-friendly video, or perhaps it could be converted into a white paper that's downloadable...

Taylor Swift hasn't released the exact same album, yes they're the same songs - just with a twist. She's invited collaborating artists, she's turned a song into a short film, she's added layers.

You don't need to constantly re-invent yourself or your marketing, share what you already know, what you already have, and make sure it remains engaging, fresh, and relevant.